• Project Cannonball

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    A cannonball is joyous and purposeful. It requires research, confidence, and coordination. By nature a big splash is designed to make waves as it takes you out of your comfort zone. And sure, it will not thrill all those on the sidelines when little specks of water inevitably sprinkle the air. You can do it; you can make the leap!

  • About Sarah Feingold

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    An international speaker, Sarah Feingold motivates others on how to confidently create and dive into opportunities.


    Born an artist, Sarah Feingold decided the best way to protect creative folk like herself was to attend law school. She then cannonballed into Etsy as the 17th employee and first lawyer. For nearly a decade, she played an integral role in scaling Etsy from an inconspicuous startup to a publicly traded company. After Etsy, Sarah joined Vroom as its General Counsel and first attorney. In 2018, The New York Law Journal awarded Sarah with the General Counsel Impact Award for her accomplishments. Sarah co-founded The Fourth Floor, is a NYU Law School fellow, and consults for various startups. You can also find her making things, writing, eating candy, hammering silver, and chasing her child.

  • Award & Selected Speaking

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    Full Stack GC Conference

  • Testimonials

    Sarah Feingold is an inspiration and a phenomenon. She talked to my students about her career arc with wit, passion, and honesty. They couldn't stop talking about wanting to emulate her example of fearless, compassionate dedication

    - Professor James Grimmelmann

    I attended the networking event last night, and I wanted to tell you that I really enjoyed your talk. Women at all stages of their careers can use encouragement and inspiration to think big and take risks. Your career path has certainly embodied those elements. Thanks for sharing your story.

    - Anne-Marie C. Yvon, Ph.D.

    Words cannot express how powerful your presentation was last night. I am already looking into creating opportunities to write articles on trademarks for startup companies or fashion designers. You are a very positive person and incredibly inspirational. Thanks again for a great talk.

    - Francesca M. Montalvo, Esq.

    We were thrilled to have Sarah launch the Karen DeCrow Lecture Series. Sarah's lecture was humorous, relatable, deeply personal, and extremely engaging. She connected with all of the attendees, regardless of their age or experience, and offered some universal lessons from her experience. We have received nothing but positive feedback.

    - Julia Martin, President, CNYWBA

    Thanks for presenting the keynote talk at the NYIPLA women's event. It was very enlightening and I received great feedback. I am happy to hear you are an advocate of encouraging STEM careers to young women.

    - Pina M. Campagna, Esq. Carter, DeLuca, Farrell & Schmidt, LLP

    I had the pleasure to attend Sarah Feingold's NYIPLA talk. I was prepared for a long, lackluster, attorney presentation but was pleasantly surprised and so entertained that I wished that Sarah's speech was longer. I was inspired listening to how we need to create our opportunities and use our talents and our networks to their fullest potential. As a metal artist I was also excited to be able to connect on an artistic level. A truly inspiring evening.

    - Joanne M. Cohen

    I heard Sarah speak at the Indiana Conference for Women and am so glad I chose to attend her session! What was inspiring for me was her story of blending her different interests and going wholeheartedly after what she wanted. So many of us struggle to integrate our various interests and passions, waiting until “some other time” to take the leap, but Sarah helped me see that maybe I don’t have to wait….and that we can (literally or figuratively) have an Etsy shop with our beautiful jewelry and lead exciting, new companies with our legal expertise. Thank you, Sarah, for sharing your story and inspiring me.

    - Sarah (Bloomington, IN)

    It was such a pleasure to hear Sarah’s keynote presentation at the NYIPLA Women in IP networking event. Her talk was engaging, witty, and uplifting. She generously shared her unique journey that successfully merges both her love for art and law, and provided tangible tips for creating and embracing new opportunities. Thank you, Sarah, for inspiring us to keep reaching further!

    - Wan Chieh (Jenny) Lee, Co-Chair of NYIPLA's Women in IP Law Committee

    I loved your talk. You are a super dynamic speaker and it is a really good story.

    - Caroline McCaffery, General Counsel of Clarafai

    Sarah is a great presenter - insightful, engaging and entertaining. I really enjoyed her "Follow the Law, Break the Mold" talk and would recommend it highly.

    - Greg Raiten, General Counsel of FirstMark Capital​

    Your keynote talk at the New York State Bar Association Committee on Women in the Law Annual Meeting was so inspiring and people were starstruck! You are the coolest speaker we ever had. I really want to thank you for all the thought and effort that went into your presentation. It framed the day perfectly. You empower women every day.

    - Carol Villegas, Co-Chair NYSBA Committee on Women in the Law Annual Meeting

    Sarah is a rare combination of moxie, mentor and mensch. If she could, she would help everyone cannonball their way in to to something new and exciting.

    - Lisa Richmon

  • Connect

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    Sarah's Website

  • Contact

    How can I add to your cannonball event?